"Hello everyone, I'm Roger Li, your experienced travel advisor at Highlights Travel Family. With over 10 years of expertise, I have assisted more than 5000 clients worldwide, gaining profound knowledge in Chinese destinations. Rely on my local insights to uncover hidden gems and off-the-beaten-path wonders. Trust is paramount, as evidenced by the countless 5-star reviews on Tripadvisor and Trustpilot. Join me and discover China like never before."
My Story
As an English major graduate, I possess exceptional fluency in English, enabling seamless communication with clients. With proficiency in Mandarin as well, I attract customers from both international and Chinese backgrounds. Engaging in conversations and forming friendships with individuals from diverse cultures brings me immense joy. Through my extensive 10 years of experience as a travel advisor, I have acquired profound knowledge and understanding of numerous destinations.
RogerMy Specialty
I specialize in popular cities like Beijing, Xian, Chengdu, Guilin, and Shanghai, as well as hidden gems like Tibet, the Silk Road, Yunnan, Xiamen, and Guizhou. With expertise in Southeast Asia, South Asia, East Asia, and the Middle East, I curate personalized itineraries for unforgettable travel experiences.
My Travel Highlights
Having explored over 50 cities in China and visited more than 15 countries worldwide, I hold a special appreciation for natural beauty, cultural immersion, historical sites, and local cuisine. My most unforgettable trip was to Yunnan in 2012. The mesmerizing blue skies and breathtaking landscapes provided a refreshing escape, while encounters with diverse ethnic minorities like Bai, Naxi, and Tibetan enriched my culinary journey. From savoring local delicacies to immersing in vibrant cultures, this experience left an indelible mark on my soul.
RogerWhat the Clients Say about Roger Li
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Amazing private guided tour! Recommended!
This trip was amazing and remarkable! We booked our 4-day private guided tour to Guilin-Longsheng-Yangshuo with China Highlights for a group of 9 people (adults and kids). Roger the travel agent who helped organizing the itinerary was great, responded quickly and effectively to the emails. The only problem we encountered was the train seats that were booked in separate cabins and also when booking the hotel rooms, not all of our rooms had great views facing the mountains or rivers (instead were facing the back bushes or the back of someone's house). More
Catarina P, Apr 2025
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China Highlights
Roger Li organised a fantastic holiday and was a great representative of China Highlights. More
Julia L, Apr 2025
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Perfect group holiday
We’re group of nurses from the U.K. 38 of us on a weeklong tour to Beijing. It was amazing! China Highlights, our agent is excellent! The itinerary was superb and everything was planned and executives accordingly. Roger, one of the managers arranged everything from start to finish. He is superb - very organised, communication was outstanding and extremely remarkable. He went above and beyond to ensure all the arrangements were done perfectly. More
Ralph D, Apr 2025
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